Entity SEO: What It Is, Why It Matters, and How to Master It

Side by side graphic comparing keyword SEO, shown as matching repeated words, with entity SEO, shown as a connected graph of labelled entities.

Entity SEO is the practice of optimizing around the things your content is about, not just the words people type. This guide explains what entity SEO is, how Google uses entities, how it differs from keyword SEO, and how to measure it, including the honest limits.