How to Optimize Existing Content: A Proven 7-Step Guide
Learn how to optimize existing content with a clear 7-step process: record a baseline, audit your pages, choose an action, update the substance and measure the result. The guide covers updating old blog posts, protecting rankings, AI search and extra care for YMYL topics.
Content Refresh: When and How to Update Old Posts
A content refresh updates an existing page so its facts, structure, and answers match today’s search intent. Learn when to update old posts, a 7-step process, a checklist, and the date rules.
